By: Zombie
Pajamas Media
“10:10″ is a campaign to get people around the world to lower their carbon consumption by 10% in the year 2010. Global Warming and all that, you see.
It’s quite a large, well-organized movement, funded in part by the British government.
This morning, the 10:10 campaign released “No Pressure,” a much-anticipated video promoting the notion of compliance to the carbon-reduction drive, a video scripted by famed British screenwriter Richard Curtis (Notting Hill, Mr. Bean, etc.) and produced by a professional film crew with top-notch actors.
However…
Within minutes of its unveiling earlier today, “No Pressure” caused such an uproar that it was taken offline while the producers issued an apology.