By: Zombie
Pajamas Media

10:10″ is a campaign to get people around the world to lower their carbon consumption by 10% in the year 2010. Global Warming and all that, you see.

It’s quite a large, well-organized movement, funded in part by the British government.

This morning, the 10:10 campaign released “No Pressure,” a much-anticipated video promoting the notion of compliance to the carbon-reduction drive, a video scripted by famed British screenwriter Richard Curtis (Notting Hill, Mr. Bean, etc.) and produced by a professional film crew with top-notch actors.

However…

Within minutes of its unveiling earlier today, “No Pressure” caused such an uproar that it was taken offline while the producers issued an apology.

Read more at Pajamas Media…