Sarah Palin represents “old-fashioned” values. You may see that as a good thing (if you’re conservative) or a bad thing (if you’re liberal). But whatever side you’re on, we pretty much all agree that she’s peddling a return to a hazy golden era of American history before the big-government welfare state arrived on the scene and ruined (conservative) or fixed (liberal) everything.
What’s confusing is that she’s using ultra-modern media techniques to promulgate her retro message. She’s the queen of Twitter, Facebook, reality TV, soundbites and blogbursts.
It may feel appropriate when progressive groups use outrageous postmodern propaganda to promote a postmodern ideology — but the disconnect of Palin (and the movement she represents) using 21st-century technology to summon a bygone America has always left me a little unsettled.
Shouldn’t we be using retro propaganda techniques to promote a retro ideology?